The Influence of Mortality Focus on Guilt Advertising...

The Journal of Marketing Theory and Practice 2014 / 1 Vol. 22; Iss. 1

The Influence of Mortality Focus on Guilt Advertising Effectiveness

Lee-Wingate, Sooyeon Nikki, Moon, Jae Yun, Bose, Mousumi
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
22
Language:
english
Journal:
The Journal of Marketing Theory and Practice
DOI:
10.2753/MTP1069-6679220107
Date:
January, 2014
File:
PDF, 369 KB
english, 2014
Conversion to is in progress
Conversion to is failed