Interfirm Monitoring, Social Contracts, and Relationship...

Journal of Marketing Research 2007 / 08 Vol. 44; Iss. 3

Interfirm Monitoring, Social Contracts, and Relationship Outcomes

Jan B. Heide, Kenneth H. Wathne and Aksel I. Rokkan
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162490
Date:
August, 2007
File:
PDF, 1.59 MB
english, 2007
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