If It Takes a Village to Foster Innovation, Success Depends...

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Journal of Marketing Research 2015 / 10

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches

Fang, Eric (Er), Lee, Jongkuk, Palmatier, Robert, Han, Shunping
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0226
Date:
October, 2015
File:
PDF, 1.88 MB
english, 2015
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