Marketing and Firm Value: Metrics, Methods, Findings, and...

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

Shuba Srinivasan and Dominique M. Hanssens
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618893
Date:
June, 2009
File:
PDF, 3.55 MB
english, 2009
Conversion to is in progress
Conversion to is failed