Brand-Specific Leadership: Turning Employees into Brand...

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas M. Morhart, Walter Herzog and Torsten Tomczak
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20619050
Date:
September, 2009
File:
PDF, 3.44 MB
english, 2009
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