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Parameter Estimation in Marketing Models in the Presence of Multicollinearity: An Application of Ridge Regression
Vijay Mahajan, Arun K. Jain and Michel BergierVolume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151206
Date:
November, 1977
File:
PDF, 989 KB
english, 1977