The Influence of Interactivity on Visit and Purchase...

Journal of Internet Commerce 2015 / 07 Vol. 14; Iss. 3

The Influence of Interactivity on Visit and Purchase Frequency: The Moderating Role of Website Informational Features

Hood, Karen M., Shanahan, Kevin J., Hopkins, Christopher D., Lindsey, Kristina K.
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Volume:
14
Language:
english
Journal:
Journal of Internet Commerce
DOI:
10.1080/15332861.2015.1084137
Date:
July, 2015
File:
PDF, 552 KB
english, 2015
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