Folklore, Families and Fear: Exploring the Influence of the...

Folklore, Families and Fear: Exploring the Influence of the Oral Tradition on Consumer Decision-making

Croft, Robin
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Volume:
22
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725706778935574
Date:
November, 2006
File:
PDF, 319 KB
english, 2006
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