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The Effect of Decision Order on Purchase Quantity Decisions
Nowlis, Stephen M, Dhar, Ravi, Simonson, ItamarVolume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.4.725
Date:
August, 2010
File:
PDF, 257 KB
english, 2010