Exploring brand identity and entrepreneurship as drivers of...

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The International Review of Retail Distribution and Consumer Research 2015 / 11

Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation: a German case study

Christmann, Helen, Alexander, Andrew, Wood, Steve
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Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2015.1080751
Date:
November, 2015
File:
PDF, 353 KB
english, 2015
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