Walking in My Shoes: How Expectations of Role Reversal in...

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Journal of Marketing Research 2015 / 10

Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Impact Present Behaviors

Bagchi, Rajesh, Koukova, Nevena, Gurnani, Haresh, Nagarajan, Mahesh, Oza, Shweta S.
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.13.0426
Date:
October, 2015
File:
PDF, 1.01 MB
english, 2015
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