![](/img/cover-not-exists.png)
An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing
Mei-Ling Wei, Eileen Fischer and Kelley J. MainVolume:
27
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/25651577
Date:
January, 2008
File:
PDF, 1.99 MB
english, 2008