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Assessing Social Impacts of New Products: An Attempt to Operationalize the Macromarketing Concept
Gregory D. Upah and Richard E. WokutchVolume:
4
Year:
1985
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/30000082
File:
PDF, 1.79 MB
english, 1985