Measuring Consumer Attitudes toward the Marketplace with...

Measuring Consumer Attitudes toward the Marketplace with Tailored Interviews

Siva K. Balasubramanian and Wagner A. Kamakura
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Volume:
26
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172903
Date:
August, 1989
File:
PDF, 2.25 MB
english, 1989
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