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What Marketing Educators Look for When Adopting a Principles of Marketing Textbook
Elbeck, Matt, Williams, Richard, Peters, Cara O., Frankforter, StevenVolume:
19
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2009.11489074
Date:
July, 2009
File:
PDF, 1.76 MB
english, 2009