A Comparison of Alternative Procedures for Collecting...

Journal of Marketing Research 1974 / 05 Vol. 11; Iss. 2

A Comparison of Alternative Procedures for Collecting Consumer Expenditure Data for Frequently Purchased Products

Seymour Sudman and Robert Ferber
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Volume:
11
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150549
Date:
May, 1974
File:
PDF, 1.48 MB
english, 1974
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