The Effects of Price, Store Image, and Product and...

Journal of Marketing Research 1977 / 05 Vol. 14; Iss. 2

The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

John J. Wheatley and John S. Y. Chiu
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Volume:
14
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150467
Date:
May, 1977
File:
PDF, 1.02 MB
english, 1977
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