Answering the Unasked Question: Response Substitution in...

Answering the Unasked Question: Response Substitution in Consumer Surveys

Gal, David, Rucker, Derek D
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.48.1.185
Date:
February, 2011
File:
PDF, 4.76 MB
english, 2011
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