Eliciting Preference for Complex Products: A Web-Based...

Eliciting Preference for Complex Products: A Web-Based Upgrading Method

Park, Young-Hoon, Ding, Min, Rao, Vithala R
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.5.562
Date:
October, 2008
File:
PDF, 475 KB
english, 2008
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