Eliciting Preference for Complex Products: A Web-Based Upgrading Method
Park, Young-Hoon, Ding, Min, Rao, Vithala RVolume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.5.562
Date:
October, 2008
File:
PDF, 475 KB
english, 2008