The Effects of Brand Name Similarity on Brand Source...

Journal of Public Policy & Marketing 2000 / 09 Vol. 19; Iss. 2

The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

Howard, Daniel J., Kerin, Roger A., Gengler, Charles
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
19
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.19.2.250.17131
Date:
September, 2000
File:
PDF, 177 KB
english, 2000
Conversion to is in progress
Conversion to is failed