Can Your Marketing Planning Procedures be Improved?

Journal of Marketing 1980 / SUM Vol. 44; Iss. 3

Can Your Marketing Planning Procedures be Improved?

Stanley F. Stasch and Patricia Lanktree
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Volume:
44
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251114
Date:
January, 1980
File:
PDF, 394 KB
english, 1980
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