Incentive-Aligned Conjoint Analysis

Incentive-Aligned Conjoint Analysis

Min Ding, Rajdeep Grewal and John Liechty
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162357
Date:
February, 2005
File:
PDF, 2.29 MB
english, 2005
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