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The Behavioural Homogeneity Evaluation Framework: Multi-Level Evaluations of Consumer Involvement in International Segmentation
Amanda J. Broderick, Gordon E. Greenley and Rene Dentiste MuellerVolume:
38
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.2307/4540455
Date:
September, 2007
File:
PDF, 2.25 MB
english, 2007