The Behavioural Homogeneity Evaluation Framework:...

The Behavioural Homogeneity Evaluation Framework: Multi-Level Evaluations of Consumer Involvement in International Segmentation

Amanda J. Broderick, Gordon E. Greenley and Rene Dentiste Mueller
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
38
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.2307/4540455
Date:
September, 2007
File:
PDF, 2.25 MB
english, 2007
Conversion to is in progress
Conversion to is failed