Warm Glow or Extra Charge? The Ambivalent Effect of...

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Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers' Perceived Price Fairness

Habel, Johannes, Schons, Laura Marie, Alavi, Sascha, Wieseke, Jan
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.14.0389
Date:
October, 2015
File:
PDF, 1.27 MB
english, 2015
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