A Cross-Category Analysis of Category Structure and...

A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

Peter S. Fader and Leonard M. Lodish
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Volume:
54
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251759
Date:
October, 1990
File:
PDF, 589 KB
english, 1990
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