Understanding the Impact of Synergy in Multimedia...

Journal of Marketing Research 2003 / 11 Vol. 40; Iss. 4

Understanding the Impact of Synergy in Multimedia Communications

Prasad A. Naik and Kalyan Raman
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30038873
Date:
November, 2003
File:
PDF, 2.65 MB
english, 2003
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