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A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
Monica Wadhwa, Baba Shiv and Stephen M. NowlisVolume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162543
Date:
August, 2008
File:
PDF, 1.93 MB
english, 2008