SPÉCIAL DISTRIBUTION || MESURER L'EFFICACITÉ DES CARTES DE...

SPÉCIAL DISTRIBUTION || MESURER L'EFFICACITÉ DES CARTES DE FIDÉLITÉ

CHRISTOPHE BENAVENT and DOMINIQUE CRIÉ
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Journal:
Décisions Marketing
DOI:
10.2307/40592920
Date:
September, 1998
File:
PDF, 1023 KB
1998
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