Mood Manipulation in Marketing Research: An Examination of...

Mood Manipulation in Marketing Research: An Examination of Potential Confounding Effects

Ronald Paul Hill and James C. Ward
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Volume:
26
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172672
Date:
February, 1989
File:
PDF, 1.32 MB
english, 1989
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