Managing the Online Crowd: Motivations for Engagement in...

Managing the Online Crowd: Motivations for Engagement in User-Generated Content

Schaedel, Ute, Clement, Michel
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Volume:
7
Language:
english
Journal:
Journal of Media Business Studies
DOI:
10.1080/16522354.2010.11073509
Date:
September, 2010
File:
PDF, 349 KB
english, 2010
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