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How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy x Copy Interactions for Partial Comparative Advertisements
Michael J. Barone and Paul W. MiniardVolume:
36
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151915
Date:
February, 1999
File:
PDF, 2.58 MB
english, 1999