Brand Choice, Purchase Incidence, and Segmentation: An...

Journal of Marketing Research 1992 / 05 Vol. 29; Iss. 2

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin and Sunil Gupta
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Volume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172570
Date:
May, 1992
File:
PDF, 2.65 MB
english, 1992
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