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The Business of Non-Profits || Market Orientation in the Nonprofit Sector: Taking Multiple Constituencies into Consideration
Paulette Padanyi and Brenda GainerVolume:
12
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470136
Date:
January, 2004
File:
PDF, 2.20 MB
english, 2004