When Should Private Label Brands Endorse Ethical Attributes?
Bodur, H. Onur, Tofighi, Maryam, Grohmann, BiancaLanguage:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2015.11.001
Date:
November, 2015
File:
PDF, 1.04 MB
english, 2015