Interactive Effects of Appeals, Arguments, and Competition...

Interactive Effects of Appeals, Arguments, and Competition Across North American and Chinese Cultures

Teng, Lefa, Laroche, Michel
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Volume:
14
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.14.4.110
Date:
December, 2006
File:
PDF, 120 KB
english, 2006
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