What Will the Future Bring? Dominance, Technology...

Journal of Marketing 2003 / 07 Vol. 67; Iss. 3

What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

Chandy, Rajesh K., Prabhu, Jaideep C., Antia, Kersi D.
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Volume:
67
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.67.3.1.18652
Date:
July, 2003
File:
PDF, 143 KB
english, 2003
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