Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions
Ülkümen, Gülden, Chakravarti, Amitav, Morwitz, Vicki GVolume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.4.659
Date:
August, 2010
File:
PDF, 8.01 MB
english, 2010