Emotionality and Semantic Onsets: Exploring Orienting...

Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising

Nielsen, Jesper H, Shapiro, Stewart A, Mason, Charlotte H
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Volume:
47
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.47.6.1138
Date:
December, 2010
File:
PDF, 263 KB
english, 2010
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