Close Encounter with the Hard Discounter: A Multiple-Store...

Journal of Marketing Research 2013 / 10 Vol. 50; Iss. 5

Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry

Vroegrijk, Mark, Gijsbrechts, Els, Campo, Katia
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Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.11.0312
Date:
October, 2013
File:
PDF, 379 KB
english, 2013
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