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Rational Choice and Judgment: Decision Analysis for the Deciderby Rex Brown;Applying Social Cognition to Consumer-Focused Strategyby Frank R. Kardes; Paul M. Herr; Jacques Nantel;The Cambridge Handbook of Thinking and Reasoningby Keith J. Holyoak; Robert G. Morrison
Review by: Nicholas H. LurieVolume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30163397
Date:
May, 2006
File:
PDF, 738 KB
english, 2006