Series B, Managerial || Prospects for the Management...

Management Science 1966 / 10 Vol. 13; Iss. 2

Series B, Managerial || Prospects for the Management Sciences in Advertising

Benjamin Lipstein
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Volume:
13
Language:
english
Journal:
Management Science
DOI:
10.2307/2628068
Date:
October, 1966
File:
PDF, 343 KB
english, 1966
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