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The Performance Implications of International Marketing Strategy || Export Product Strategy Fit and Performance: An Empirical Investigation
Magnus Hultman, Matthew J. Robson and Constantine S. KatsikeasVolume:
17
Year:
2009
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/27755615
File:
PDF, 3.06 MB
english, 2009