Ratios in Proportion: What Should the Shape of the Package...

Journal of Marketing 2006 / 04 Vol. 70; Iss. 2

Ratios in Proportion: What Should the Shape of the Package Be?

Priya Raghubir and Eric A. Greenleaf
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Volume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162088
Date:
April, 2006
File:
PDF, 2.19 MB
english, 2006
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