Self-Congruity Versus Functional Congruity: Predictors of...

Journal of the Academy of Marketing Science 1991 / 09 Vol. 19; Iss. 4

Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior

Sirgy, M. J., Johar, J.S., Samli, A.C., Claiborne, C.B.
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Volume:
19
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207039101900409
Date:
September, 1991
File:
PDF, 1.16 MB
english, 1991
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