A Realistic Approach to Advertising Instruction

Journal of Marketing 1956 / 04 Vol. 20; Iss. 3

A Realistic Approach to Advertising Instruction

Samuel V. Smith
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Volume:
20
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1247873
Date:
April, 1956
File:
PDF, 208 KB
english, 1956
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