Market Driven Strategy: Processes for Creating Valueby...

Market Driven Strategy: Processes for Creating Valueby George S. Day

Review by: Dipankar Chakravarti
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Volume:
55
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251961
Date:
October, 1991
File:
PDF, 192 KB
english, 1991
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