Consumer Inference: A Review of Processes, Bases, and...

Consumer Inference: A Review of Processes, Bases, and Judgment Contexts

Frank R. Kardes, Steven S. Posavac and Maria L. Cronley
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Volume:
14
Year:
2004
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480614
File:
PDF, 957 KB
english, 2004
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