Assessing the Impact of Short-Term Supermarket Strategy...

Assessing the Impact of Short-Term Supermarket Strategy Variables

J. B. Wilkinson, J. Barry Mason and Christie H. Paksoy
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Volume:
19
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151532
Date:
February, 1982
File:
PDF, 852 KB
english, 1982
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