Uniqueness Issues in the Decompositional Modeling of...

Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective

John G. Lynch, Jr.
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Volume:
22
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151546
Date:
February, 1985
File:
PDF, 1.16 MB
english, 1985
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