Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes
Bernard L. Simonin and Julie A. RuthVolume:
35
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151928
Date:
February, 1998
File:
PDF, 1.97 MB
english, 1998